Dear business friends,
Spring has arrived in the Netherlands! Not only is nature blossoming, our economy is also prospering and the outbound travel industry figures are looking good. The national elections in our country didn’t evoke a radical shift in power and there is more money to spend. At SNP we are therefore experiencing a positive growth in pax and turnover, and we see the percentage of bookings to destinations beyond Europe increasing. At the office we are all occupied with the launch of our brand new website the coming month. Endless testing runs, tweaking all the data and replacing photos and video material, plenty to do… and in the meantime our daily business continues. Clients depart every day all over the world to enjoy their adventure. Fortunately we can rest assured that they are in good hands with all of you!
Gert Nieuwboer -
New SNP website ‘live’ within weeks
It is just a matter of weeks before our brand new website will be released. After working hard for more than a year now with an impressive team of web builders, designers, SEO-specialists and marketeers we are coming close to the launch moment. We will see major improvements in responsiveness. Improvements which will see the website modified to be used on mobile phones and other devices. There will also be more room for photos and video’s to increase the inspirational effect.
Unfortunately, we all know that releasing a totally new website also means ‘two steps forward, one step back’… During the first weeks after launching our clients will have trouble finding their way in a new digital environment, and some of the existing or new functionalities will have to be developed later.
In the first release for instance, it has not been possible to attach the new carbon footprint label to every trip as we had hoped. This function will be released later in the year. With this newsletter we will also share some screenshots to give you an impression of the new look.
Travelife is the leading training, management and certification initiative which helps tour operators and travel agents to manage and improve social and environmental impacts by complying with sustainability criteria. Travelife is supporting sustainability commitment and achievements with the Travelife Partner logo and the Travelife Certified logo.
With great pride our partners Odysseia-In (Bulgaria) and Mora Travel (Madagascar) have both achieved the status of Travelife Certified.
They were dreamers and optimists, the climbers and mountaineers who founded Odysseia-In decades ago. Offering tours off the beaten track in Bulgaria was already a brave choice; providing sustainable travel that is profitable to Odysseia-In and beneficial to local communities and the environment was maybe even a braver one! “In times when the mass form of tourism is among the most devastating industries worldwide, we need to make a change”, according to Odysseia-In. They believe that tourism should be a tool for sustainable development and preservation of the most valuable natural and cultural assets of a destination. This is why they have been promoting responsible travel over the past 27 years, and why today there is a community of people in Bulgaria who appreciate sustainability and work together to protect it for future generations. In 2017 they decided to go further and acknowledge their devotion to this philosophy by becoming the first Travelife Certified company in Bulgaria. Odysseia-In is proud of its contribution to making a change for the better.
Mora-Travel became aware of Travelife through the CBI program of the Dutch Ministry of Foreign Affairs, which enabled them to receive coaching in the certification process. Various steps were developed, procedures set up, and rules implemented. Thirteen months of hard work and persistence, persuading their local business partners to share in their vision of how each link in the tourism chain can make a difference, was rewarded. Being the first inbound agent in Madagascar, Mora will hopefully inspire other agents to conserve Madgascar’s fragile eco systems and contribute significantly to cultural protection. Mora is confident that their customers will be positively motivated to make more sustainable choices during their holidays.
SNP strives to involve more travel agents in the Travelife initiative. We have begun a pilot with a small selection of engaged travel agents, with less than 20 questions enabling them step-by-step towards an analysis of how to reach the Travelife Partner status. Please contact your product manager if you would like to know more about how to become engaged, and receive the assistance of practical Travelife’ web-based solutions, convenient for both small and large companies.
SNP adopts local initiative to maintain Hiking Paths in Greece
Since 2016 SNP has become a partner of Andros Routes (http://www.androsroutes.gr/ ) in Greece. In the philosophy paragraph of this local initiative is written:
‘Our basic pillars of actions are recording, maintaining and marketing the old hiking routes of the island, as well as the recording of oral history. Key to the success of the project is the involvement of local residents, unions, researchers, visitors and tourism professionals in our effort to create a continuous living project that is embedded of the island’s identity and culture.’
Their mission statement matches perfectly with our philosophy towards (hiking)tourism. We support Andros Routes by marketing the old hiking route, a certified European Quality Trail that runs all along the whole island. Based on this initiative we have joined forces and packaged an individual hiking tour where each participant is partially maintaining the hiking path and at the same time enjoying the hike. Twice a year a group of volunteers are involved in more strenuous work of maintaining the old historical paths. Participants gather in special meetings (with delicious Greek meals!) with local volunteers among local entrepreneurs and municipalities. This perfect example shows how tourism blends in local society and contributes in conserving the beauty of old hiking trails. We trust this example inspires you in finding business opportunities where conservation, local communities and tourism strengthen each other.